COPYWRITING, DESIGN, EXHIBITION DESIGN, ILLUSTRATION, MOTION GRAPHICS
An experiential extension
of Kopi Indonesia stories
Badan Ekonomi Kreatif Indonesia
When you hear the phrase “Indonesian Fashion”, what would most likely come to mind is Indonesia’s countless traditional clothes from many regions and cultures. However, its spectrum stretches far wider than just that. BEKRAF wanted to shed light on the clothing industry, particularly distributional stores, or more familiar as “distro”, and we thought Asian Games is the perfect opportunity to help fulfill their vision.
Distro has always tied closely with the music industry, skaters, and BMX riders, which typically are the young souls of the generation. Their youthful spirit, followed by a fresh sense and passion for fashion is what keeps this the existence of distro very much alive in Indonesia.
Simpul Group wanted to embrace this quality. So, we implemented it in the booth design, the graphics of the pavilion, e-posters, and t-shirts. With this project, we hope to have succeeded in celebrating the presence of distro and its continuous growth in Indonesian fashion industry.