SIMPUL MARKS | CONTENT EXPERIENCE
Asian Games 2018:
Soto Exhibition & Merchandising
Badan Ekonomi Kreatif Indonesia
Asian Games 2018 was an important event for Indonesian people. BEKRAF joined the event by building 2 pavilions in the Asian Games area (Gelora Bung Karno) and represents 2 Indonesian culinary creativity (Kopi and Soto) through it.
We were trusted to create the content of the exhibition and design the whole pavilion, promotion materials, and motion-graphics.
On the Asian Games event, we are not only responsible for coffee theme pavilion but in charge of developing graphics which are connected and rooted in the branding of Soto as well. One of the well known Indonesian culinary. Why Soto? Because Soto embodies equality and diversity of Indonesia, we named it ‘Unity in Diversoto’. This project is creating three key visuals and all its derivative for three BEKRAF’s exhibitions at ASIAN Games. The derivative covers the booth itself, posters, Instagram posts, merchandise, and motion graphic alongside with identities that have been created before through those three distinctive collections of graphics work, merchandise, and pavilion design.