SIMPUL MARKS | CONTENT EXPERIENCE
Indonesia Pavilion at
MIDEM 2018, Cannes, France.
Badan Ekonomi Kreatif Indonesia
MIDEM is an annual music trade fair held in Cannes, France. In 2018, with the support of BEKRAF, Indonesia joined the event for the first time as a country.
For the event, Indonesia brought the branding "17.000 Islands of Imagination". A branding that BEKRAF often use to describe the richness of contents that Indonesia can produce.
Waves, and two colors (dwi warna) in the visuals that we created, is chosen to represent flow of music accross volcanoes (red) and seas (emerald green).
Our work for Indonesia at MIDEM 2018 covers the content creation and management of industry landscape book, plus, the creation of visual identity which also translated to pavilion graphics, book design, merchandise, e-poster, and huge banner to be placed in the heart of Cannes.