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Narrative Building

CLIENT

World Resources Institute

YEAR

2023

SERVICES

Campaigns & Strategy

World Resources Institute

For a better future with better air quality.

When you think of Indonesia, what immediately comes to mind? Its 17,000 island should give you more than one idea. The rich culture and ethnicity traits have always been some of the first that came to mind, including its diverse culinary.

When you think of Indonesia, what immediately comes to mind? Its 17,000 island should give you more than one idea. The rich culture and ethnicity traits have always been some of the first that came to mind, including its diverse culinary.

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<p class="font_8">To launch these social media channels, mainly Instagram, we conducted a workshop with the team from CAC to establish just what the tone and aim of the accounts would be. Following the workshop, we developed a social media guideline and strategy for them to use, covering everything from the audience personas, the brand personality, all the way to the content pillars and specific content examples.</p>

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