Narrative Building
CLIENT
Mandiri
YEAR
2020
SERVICES
UX Writing
A seamless Livin' experience.
Digital payment is all the rage in Indonesia, with many banks and fintech companies racing to have the best application and interface, which can often be the determining factor for consumers.
Mandiri is no exception, as with its Livin’ application, it offers some of the best user experiences to be had in finance. We played a part in making the Livin’ application so user friendly and easy to use, as we worked on the UX writing for the application.
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Ranging from buttons to interface text, we did our best to write copy that would make the experience not only interesting, but accessible, with as minimal friction as possible. To create this clear and inviting interface text, we had to translate and understand research from other parties into copywriting as well as analyze Livin’s audience personas.
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