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WORKS

Stories Told With Us

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We wanted to craft a marketing kit with language that was accessible, informative, yet conveyed all the ideals of AEON. Beyond just marketing a mall, we wanted readers to understand that AEON Mall emphasizes development, developing and growing alongside the Deltamas area, providing an oasis of entertainment and leisure for the formerly industrial-only area.</p>

AEON Mall

AEON Mall: Messages from Deltamas

<p class="font_8">The second installation was the introduction wall, being designed as a playful zigzag shape, decorated with the Indonesia Knowledge Forum’s logo, along with several quotes that might inspire passerby. Our third and final installation came in 3 large boxes, directly connected to one another, each designed with a unique feature. Visitors had the chance to either be inspired, enjoy the fun challenge of playing a crossword, or to write their own aspirations and dreams on the walls – whatever it is they have in mind and wish to express aloud. </p>

BCA

BCA: Indonesia Knowledge Forum Experience

<p class="font_8">With the Indonesian creative industry being categorized into 16 subsectors, this meant we had to make a book to cover each subsector. Each sub-sector highly differs in terms of the stakeholders involved, therefore creating different situations, interests, and needs to be covered by the books. So in writing these books we invited 4 writers and 3 supporting personnel to bring to life the vibrant sub-sectors covered within. We developed these books from the ground up, contacting practitioners, writing, all to create a comprehensive directory of the Indonesian creative industry.</p>

Badan Ekonomi Kreatif Indonesia

BEKRAF: ICINC For You

Ranging from buttons to interface text, we did our best to write copy that would make the experience not only interesting, but accessible, with as minimal friction as possible. To develop this writing we translated and used the research that Mandiri had on its user base, adapting and adjusting accordingly. The result was an application that was seamless and dynamic, allowing its user base to access Mandiri’s financial services without difficulty.

Mandiri

Mandiri: Writing UX for the Future

The marketing kit ultimately reflects AIKEN’s values by emulating their work ethics, the quality of their seat covers, and the experience of owning one of their products through captivating words and a vivid clarity. We crafted the kit to serve as an apt reflection of AIKEN, both from the perspective of the business and their clients. </p>

AIKEN

AIKEN Company Profile:
A story that preserves.

<p class="font_8">The government and creative industry players needed to invest in each other to further develop the creative landscape of Indonesia. Taking note of that, the visualization of the identity that we crafted for BEKRAF communicates not only this mutual relationship but also the functionality and the longevity of the program. The shape and font utilized conveys this well, emphasizing strong relationships and support. .</p>

Badan Ekonomi Kreatif Indonesia

BEKRAF: A New Identity

<p class="font_8">Simpul Group was trusted by BEKRAF to bring the exhibition to life, designing the entirety of the pavilions, promotional materials, as well as motion graphics. In designing the physical form of the booth and the visuals that would accompany it, we used a playful approach for the process. Digging deep into our heritage, we re-discovered just what these three aspects of Indonesian culture symbolized for us and the nation as a whole. It was an exciting opportunity for us to delve in deep and expand our knowledge regarding Indonesia’s own heritage.</p>

Badan Ekonomi Kreatif Indonesia

Asian Games Pavillions

The books make the hunt easy by providing photos of each store’s collection and experience, complete with address, contact, and a brief description of the store. Readers can systematically find shops by taking advantage of the alphabetical order, district and the type of products index, containing over 100 brands (almost 200) which the Simpul Group editorial team carefully curated.

100+ Series

100+ Series: A Path Through the Jungle

Through the book, Afu offers a way of reflecting on thinking pulled from her own experiences, from aspects as varied as privilege and inequality, nationalism and humanism, as well as economy and the environment. At its end, the book offers concrete options to channel the ability to think, critically, into real action and contributions. Our participation in the creation of the book included designing it to carefully support the ideas on thought within the book, while also streamlining and trimming Afu’s text to be succinct yet highly impactful.</p>

Andhyta F. Utami

“Menjadi”

<p class="font_8">We held intense brainstorm sessions to develop a fashion-forward, aesthetically pleasing design. This design also served to communicate the values of the program, leading it to be acknowledged by fashion industry practitioners. The visuals’ emphasis was on establishing how the Fashion Founders Fund could help the fashion industry grow, solidifying the practitioners’ brands.</p>

Badan Ekonomi Kreatif Indonesia

BEKRAF: FFFund Visual Branding

<p class="font_8">These co-creation workshops that we facilitated went in-depth into the contents of the book, from the content plan to the information design (what needs to be conveyed, contact, capacity, and more). Much like the books, we facilitated the workshops from scratch, designing them, facilitating, analyzing, resulting in the information system of the book. These workshops had the goal of gaining as much information as possible and generating an accurate depiction of the Indonesian creative economy.</p>

Badan Ekonomi Kreatif Indonesia

BEKRAF: ICINC Co-Creation Workshops

Our Clients

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