Narrative Building
CLIENT
AIKEN
YEAR
2017
SERVICES
Copywriting
Motion Graphic
Design & Illustration
Editorial Design
The stories that stay.
In introducing a company to potential customers, it is vital that we not only present the best image, but show how their services and products can be meaningful as well. The center of this idea remained our foundation throughout our collaboration with AIKEN, a company established and engaged in car seat cover production.
Our project with AIKEN was to create a marketing kit that truly reflects the values they hold. To achieve this goal, we underwent a deep dive into its factories, interviewing potential customers as well as AIKEN's business partners. From this deep dive, we developed a thorough process to handle content managing and creation for the marketing kit.
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The marketing kit ultimately reflects AIKEN’s values by emulating their work ethics, the quality of their seat covers, and the experience of owning one of their products through captivating words and a vivid clarity. We crafted the kit to serve as an apt reflection of AIKEN, both from the perspective of the business and their clients.
COLLABORATORS