Visual Communication
CLIENT
Badan Ekonomi Kreatif Indonesia, BANPER
YEAR
2018
SERVICES
Visual Branding
An identity for a supportive government.
We developed the visual identity for the BANPER program under the BEKRAF division of the government. In developing this visual identity, we took into account the role of the BANPER program in assisting arts organizations and initiatives around the country with financial support.
With this role in mind, we started thinking about the relationship between the people and government, between the creative industry and government programs.
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What we took away from it was that these relationships should be mutually beneficial, a mutual symbiosis that works to “lift” each other up and benefit one another. The government and the industry should be involved in one another and contribute towards the mutual benefit of all. So the visualization of the identity that we crafted for BEKRAF communicates not only the mutual relationship but also the functionality and the longevity of the program.
COLLABORATORS