Visual Communication
CLIENT
Badan Ekonomi Kreatif Indonesia, FFFUND
YEAR
2019
SERVICES
Visual Branding

Assisting the fashion industry.
The fashion industry in Indonesia has blossomed in recent years, with many fashion brands popping up from various creators and practitioners. Some of these fashion brands have even gone international, having markets and customers abroad.
This is why the Indonesian Creative Agency created the FFFund or the Fashion Founders Fund, a program dedicated to providing funding for fashion creators and entrepreneurs. Our task was to create a visual identity for this program, and that meant creating a logo as well as supporting visual materials to help the program establish itself.
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We had to think hard to develop a fashion-forward, aesthetically pleasing design while communicating the values of the program, so that the program would be acknowledged by fashion industry practitioners. The visuals were all about establishing how the Fashion Founders Fund could help the fashion industry grow, solidifying the practitioners’ brands.






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