Narrative Building, Visual Communication
CLIENT
Central Mega Kencan
YEAR
2018
SERVICES
Copywriting
Motion Graphics
Design
Sending out stories of luxury.
As one of the foremost luxury brands, Frank & Co has a reputation to maintain. This means that all visuals and copy for all of their promotional materials had to be up to scratch, conveying the values and ethos that the company has.
Luxury did not just mean buying products at Frank & Co. It meant buying a story, creating a lasting relationship with the brand. Thus we were tasked with creating an e-newsletter for Frank & Co, to be sent to their customer base.
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To make said newsletter special and memorable, we chose to create an animated newsletter, to make it as interactive and engaging as possible. The design had to be beautiful, and so did the content, the subject of the content, as well as the copy. All of this had to meld into one gorgeous whole, so that customers would keep subscribing and stay abreast of the latest developments and products that the brand had to offer.
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