Narrative Building
CLIENT
CVP
YEAR
2020
SERVICES
Writing & Translation
Copywriting
The face of the furniture.
Company profiles serve to accurately convey a brand to the media, they are the face of the company as it turns to face the public through the media or to other companies and potential business partners.
Taglines usually complete this profile, capturing the brand’s identity in one short memorable phrase. CVP was one such company that was in need of a company profile to accurately depict their values and what they stand for as a business
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As a furniture brand, we were intimately familiar with what the company needed before we even started working on the project, owing to our experience with other furniture brands. We wanted to capture the essence of the company as accurately as possible, to capture their values in a format that was as compact and succinct as possible. This is because most people do not have the time to read an extensive document of a company, which is why it’s better to keep company profiles compact.
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