Others, Visual Communication
CLIENT
Eisuke Tachikawa (NOSIGNER)
YEAR
2024
SERVICES
Campaigns & Strategy
Event Organizing
Copywriting
Social Media Content
Design
A strategy to reach those seeking a creative unleash.
After its debut at the Bandung Institute of Technology on November 22, 2024, we launched Kreativitas Evolusioner by Eisuke Tachikawa at Dia.Lo.Gue Artspace in Jakarta on December 15, 2024, alongside a workshop in collaboration with Semesta Akademi.
To further engage readers, we also hosted a book discussion event in partnership with MoM Baca and Gamechangers on December 21, 2024. These events were part of our marketing strategy, aimed at engaging the right communities—those most likely to seek a creative unleash.
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In addition to organizing these events, we executed a comprehensive marketing campaign to boost book sales. We developed the strategy, created engaging content for social media and other platforms, and wrote compelling copy that highlighted the book’s unique selling points. The visuals, crafted to align with the Kreativitas Evolusioner identity, strengthened the campaign's impact. As a result, book sales steadily increased, and the events attracted a diverse audience from creative industries, business, tech, media, education, and literacy.
COLLABORATORS