Visual Communication
CLIENT
Enesis
YEAR
2022
SERVICES
Editorial Design
Illustration
Copywriting
Editing
A year with a narrative, products that have a story
Our work with Indofood on their calendar for two years straight was a success, so much so that other companies looked into us and took to approaching us for assistance with their own calendars.
One such company was Enesis, the FMCG Group responsible for Antis, Adem Sari, and other personal care as well as nutraceutical/functional items. They asked us to help with their calendar for the year 2022, and wanted a visual and illustrated calendar.
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However, where they differed from Indofood was that they wanted their products to be in each page of the calendar. So we had to develop a narrative that could include those products, and we came up with “Keluarga Sehat Kunci Indonesia Kuat” or “A Healthy Family Is Key To A Strong Indonesia.” We also broke up the year into three parts, with the first four months having the theme of “Self-Health”, the following four “Family Health” and the final four “Health for Everyone (Community).” All of the illustration and the text followed this general narrative, allowing for different Enesis products to get their chance to shine.
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