However, where they differed from Indofood was that they wanted their products to be in each page of the calendar. So we had to develop a narrative that could include those products, and we came up with “Keluarga Sehat Kunci Indonesia Kuat” or “A Healthy Family Is Key To A Strong Indonesia.” We also broke up the year into three parts, with the first four months having the theme of “Self-Health”, the following four “Family Health” and the final four “Health for Everyone (Community).” All of the illustration and the text followed this general narrative, allowing for different Enesis products to get their chance to shine.