Book & Publication Making
CLIENT
Fellexandro Ruby
YEAR
2020
SERVICES
Book and Media Consultation and Making
Book Publishing
Book Launching
Editing
Book Distribution
Editorial Design

Self-awareness and ikigai from a jack-of-all-trades
Fellexandro Ruby is a jack-of-all-trades who has worked in various fields. Photographer, food blogger, entrepreneur, heavy-duty machine salesperson, podcaster, you name it.
Ruby also actively shares his insights from his well-lived life on his Instagram and podcast, Thirty Days of Lunch, which focuses on self-improvement, such as confusion in career, tips on investing, and many more. It’s no wonder that when we decided to collaborate on a book, it would be a self-improvement book.
CLICK TO ENLARGE PICTURES
Through the “You Do You” book Ruby shares his experience and personal insights on self-awareness and ikigai, which he has gathered and learned throughout his 10+ years of experience. It was a challenge editing his 10+ years experience and designing a book that would represent it, but the book opens up new perspectives on life for us to see and walk through by making the most out of ourselves, instead of trying to be preachy. As Ruby often says, you do you.






COLLABORATORS