Narrative Building
CLIENT
Frank & Co
YEAR
2018
SERVICES
Writing & Translation
Editing
"Love Knot," a true connection.
When you think of Indonesia, what immediately comes to mind? Its 17,000 island should give you more than one idea. The rich culture and ethnicity traits have always been some of the first that came to mind, including its diverse culinary.
When you think of Indonesia, what immediately comes to mind? Its 17,000 island should give you more than one idea. The rich culture and ethnicity traits have always been some of the first that came to mind, including its diverse culinary.
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<p class="font_8">So we developed a narrative that could keep the prestige and classic elegant design of the Frank & Co brand while offering a deeper meaning, connecting it to the Frank & Co customer base. The “Love Knot” collection espoused a deep connection and partnership in life, which marriage should entail, bringing out the feelings that partners have for one another.
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