Narrative Building
CLIENT
Frank & Co
YEAR
2018
SERVICES
Writing & Translation
Editing
"Love Knot," a true connection.
Luxury brands often need a story, a tale that can be spun to make their products more valuable and special. Without a story, luxury brands fall to hard-selling, besmirching their prestige and glamor. Not all brands realize that a story campaign is needed to further their communications.
This is why when Frank & Co released a new collection for wedding and engagement rings, we were asked to step in and create a story for their new collection. Designed by Sebastian Gunawan, this collection of rings needed names and tales.
CLICK TO ENLARGE PICTURES
<p class="font_8">So we developed a narrative that could keep the prestige and classic elegant design of the Frank & Co brand while offering a deeper meaning, connecting it to the Frank & Co customer base. The “Love Knot” collection espoused a deep connection and partnership in life, which marriage should entail, bringing out the feelings that partners have for one another.
COLLABORATORS