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CLIENT

Head In The Clouds Festival

YEAR

2020

SERVICES

Merchandising

Packaging Design

Head In The Clouds Festival

Mementos for one of the most anticipated festivals

When you think of Indonesia, what immediately comes to mind? Its 17,000 island should give you more than one idea. The rich culture and ethnicity traits have always been some of the first that came to mind, including its diverse culinary.

When you think of Indonesia, what immediately comes to mind? Its 17,000 island should give you more than one idea. The rich culture and ethnicity traits have always been some of the first that came to mind, including its diverse culinary.

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<p class="font_8"> In our new approach, we decided to create a faux-school pack as merchandise, filling it with a notebook, stationary, post-its, and other supplementary educational materials. This would appeal to the younger Gen Z audience, giving them a unique package that could be used for or reminded them of their school days. A portion of our artwork from the comic book phase was utilized for the new merchandise approach, which used traditional shapes to create a distinctly Asian theme.</p>

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