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CLIENT
Head In The Clouds Festival/Samsung
YEAR
2020
SERVICES
Exhibition Curation and Management
Cutting edge tech for the young and bold
As one of the newer festivals, yet nonetheless one with a reputation that precedes it, Head In The Clouds is a hotbed for new Asian talent from one of the foremost Asian labels in the world, 88Rising.
With festivals comes music, food, and of course; experiences tailor made for these festivals.
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For Head In The Clouds, we were asked to develop and design an experience for the Samsung booth. In designing this booth we had to think about the market audience for Head In The Clouds, which was mostly Gen Z. So, we had to convey the cutting edge tech of Samsung in a way that would engage and interest the audience. To do so we created a design that was very organic yet very techy, full of bright interactive art mainly done by Isha Hening, who we proposed for this project.
COLLABORATORS