Narrative Building, Visual Communication
CLIENT
IDDC
YEAR
2022
SERVICES
Copywriting
Social Media Content
The face of governmental design
Government agencies need a strong “face” to present to the public, and they should have powerful branding to properly communicate with the general public.
This is especially true of creative agencies under the government, which is why the Indonesian Design Development Center requested our assistance with their social media presence.
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When we took on the project, we carefully analyzed the current state of the Instagram page, and discovered that it could benefit from a more unified strategy. We developed a voice for the page, setting rules in place as well as do’s and dont’s to solidify their identity as a brand online. We also established several content pillars to draw from, so that the content was easily identifiable and shareable, organized in such a way that the page would have a strong presence.
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