Visual Communication
CLIENT
ImpactIDN
YEAR
2020
SERVICES
Visual Branding

A bold image of investment.
ImpactIDN is a program that focuses on impact investing and nurturing the environment to do so. The program goal is to achieve Indonesia’s Sustainable Development Goal, especially to facilitate companies that have an impact on children.
We collaborated with ImpactIDN to create the branding for the program, especially in terms of visual language. Our collaboration resulted in the ImpactIDN logo, as well as the aesthetics and visual vocabulary used, ranging from the fonts, to the spacing, to the images and colors employed.
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What we had in mind when creating the visual branding for the program was that it had to be a brand that was bold, courageous, and impactful – even on first glance. So keeping that in mind, we created a logo that was instantly recognizable and stood out, while being flexible enough to adapt and modify, symbolizing the program’s boldness and investment in change.



COLLABORATORS