Visual Communication, Narrative Building
CLIENT
Indofood
YEAR
2021
SERVICES
Copywriting
Illustration
Editing
Campaigns & Strategy
Editorial Design
Celebrating independence and Eid Al-Ftr.
When you think of Indonesia, what immediately comes to mind? Its 17,000 island should give you more than one idea. The rich culture and ethnicity traits have always been some of the first that came to mind, including its diverse culinary.
When you think of Indonesia, what immediately comes to mind? Its 17,000 island should give you more than one idea. The rich culture and ethnicity traits have always been some of the first that came to mind, including its diverse culinary.
CLICK TO ENLARGE PICTURES
The campaigns for the 2020 events focused on togetherness, on celebrating difference and coming together regardless – something that was very much important during the early stages of the pandemic. The 2021 campaigns were more explorative, and empowered new avenues of celebration while still remembering the roots of our cuisine. We conveyed all of this through crisp copywriting and magnetic illustrations that could fit in print ads and on social media.
COLLABORATORS