Visual Communication
CLIENT
Indofood, Feastival of Life
YEAR
2020
SERVICES
Copywriting
Illustration
Editing
Editorial Design
Indonesian culinary festivities and soul in illustrations.
For Indofood, we were asked to develop a yearly calendar for the company, to strategically illustrate and design said calendar.
While most calendars, especially those for companies, only feature illustrations, we wanted to go the extra mile and feature a theme as well as a narrative that tied everything together for Indofood and the culinary industry. For the 2020 calendar, we decided to go with the theme of “Feastival of Life.”
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A play on the words “feast” and “festival,” the theme espouses culinary merriment, celebrating the culinary tradition of Indonesia as one big year-long celebration that honors and remembers the humble role that Indofood has within said tradition. Adding the word “life” on to that, and it becomes even more joyous a feast-celebration of life itself! To add on to this celebration and make it truly one of a kind, we invited 12 up-and-coming illustrators to contribute to the calendar, crafting imaginative illustrations that paired well with the narrative we were trying to tell.
COLLABORATORS