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Visual Communication

CLIENT

Indofood, Feastival of Life

YEAR

2020

SERVICES

Copywriting

Illustration

Editing

Editorial Design

Indofood, Feastival of Life

Indonesian culinary festivities and soul in illustrations.

When you think of Indonesia, what immediately comes to mind? Its 17,000 island should give you more than one idea. The rich culture and ethnicity traits have always been some of the first that came to mind, including its diverse culinary.

When you think of Indonesia, what immediately comes to mind? Its 17,000 island should give you more than one idea. The rich culture and ethnicity traits have always been some of the first that came to mind, including its diverse culinary.

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A play on the words “feast” and “festival,” the theme espouses culinary merriment, celebrating the culinary tradition of Indonesia as one big year-long celebration that honors and remembers the humble role that Indofood has within said tradition. Adding the word “life” on to that, and it becomes even more joyous a feast-celebration of life itself! To add on to this celebration and make it truly one of a kind, we invited 12 up-and-coming illustrators to contribute to the calendar, crafting imaginative illustrations that paired well with the narrative we were trying to tell.

COLLABORATORS

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