Visual Communication, Narrative Building
CLIENT
Indofood, Journey of Edo
YEAR
2021
SERVICES
Copywriting
Illustration
Editing
Editorial Design
A calendar journey through Indonesian cuisine.
This was our second time working with Indofood for their calendar, and as usual, we wanted to go big or go home. Much like the previous year’s calendar, we wanted to go beyond just a package of illustrations for each month.
Rather, we wanted to tell a story, and so we developed a character who would lead us through this story. We named him Edo, and the journey he would take us on throughout the calendar was one that explored and celebrated the roots of Indonesian cuisine, from Sumatra all the way to Papua.
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With 12 pages of wondrous and fantastical illustrations in addition to a narrative of Edo’s exploration, the calendar reads like a storybook in and of itself, truly offering a story that the audience could sink their teeth into, making the calendar a treasure whose purpose was beyond just counting the days.
COLLABORATORS