Narrative Building
CLIENT
International Publishers Association
YEAR
2022
SERVICES
Copywriting
Social Media Content
A gathering of publishing icons and practitioners.
The International Publishers Congress is one of the largest conferences within the international publishing industry, organized by the International Publishers Association.
Each year, a country is selected to host panels on the most current and foremost issues relevant to the publishing industry, gathering industry players and figures in a illuminating three day conference. When Indonesia was selected to host the 33rd Congress in 2022, the organizing committee entrusted us with developing social media content for the Congress
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We wanted to help capitalize on the momentum the Indonesian publishing industry received, by creating a social media identity that was colorful, vibrant, and as diverse as the country itself. Through careful curation and strategizing, we introduced Indonesia, and Jakarta as its literary hub to the world, establishing it as a literary powerhouse in and of itself, with the gravity and reputation to contend with other countries.
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