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Visual Communication

CLIENT

Koperasi Astra

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Visual Branding

Koperasi Astra

A better image for the employees.

When you think of Indonesia, what immediately comes to mind? Its 17,000 island should give you more than one idea. The rich culture and ethnicity traits have always been some of the first that came to mind, including its diverse culinary.

When you think of Indonesia, what immediately comes to mind? Its 17,000 island should give you more than one idea. The rich culture and ethnicity traits have always been some of the first that came to mind, including its diverse culinary.

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<p class="font_8">The first element of the rebranding was the logo, of which we had to design anew as well as a special 30th anniversary logo. This logo reflected the five working elements of Koperasi Astra, “Prosper (Passionate, Respect, Open Mind, Synergy, and Performance), melded into one logo, the image of a paddy. We also worked on other visual elements of the brand, which trickled down from the logo as the main identity. This included logo placement, brand colors, and more.</p>

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