Visual Communication
CLIENT
Koperasi Astra
YEAR
2019
SERVICES
Visual Branding
A better image for the employees.
As one of the largest multinational conglomerate groups in Indonesia, Astra has a storied history and strong brand image. Mostly known for their automotive and financial services, Astra also has a corporation that manages its employees economic benefits for all of its subsidiaries, named Koperasi Astra.
With the corporation nearing its 30th anniversary, we were asked to do a rehaul of the corporation’s identity as a brand, a rebranding that would give it a new face.
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The first element of the rebranding was the logo, of which we had to design anew as well as a special 30th anniversary logo. This logo reflected the five working elements of Koperasi Astra, “Prosper (Passionate, Respect, Open Mind, Synergy, and Performance), melded into one logo, the image of a paddy. We also worked on other visual elements of the brand, which trickled down from the logo as the main identity. This included logo placement, brand colors, and more.
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