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CLIENT

Lala Bohang

YEAR

2022

SERVICES

Campaigns & Strategy

Copywriting

Illustration

Lala Bohang

A collection of playfully tired NFTs

When you think of Indonesia, what immediately comes to mind? Its 17,000 island should give you more than one idea. The rich culture and ethnicity traits have always been some of the first that came to mind, including its diverse culinary.

When you think of Indonesia, what immediately comes to mind? Its 17,000 island should give you more than one idea. The rich culture and ethnicity traits have always been some of the first that came to mind, including its diverse culinary.

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<p class="font_8">In creating the collection, we asked artist Lala Bohang to collaborate as the lead artist. The result was the “Tired But Cute” NFT collection, an IP Based Community Led NFT project that celebrates being ‘tired’ in a playful way. The collection was heavy on narrative, with 3.333 NFTs being generated, with a personality quiz involved during the minting process that decided what you would get. Executing the project creatively and designing it was an act of courage on our part, traveling to regions not familiar to us, an exciting leap into the unknown.</p>

COLLABORATORS

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