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Narrative Building

CLIENT

MAMPU

YEAR

2020

SERVICES

Campaigns & Strategy

Social Media Content

MAMPU

Digitally empowering women and children.

A joint program between the Indonesian and Australian governments, MAMPU focuses on women and child empowerment. We assisted in developing two end-to-end digital campaigns for two of MAMPU’s programs, resulting in the #MajuPemimpinPerempuan and #MampuBeraniBersikap campaigns.

In creating these campaigns we strived to embody the ethos of the MAMPU program, which was to provide platforms and support for women and children as marginalized communities in the country. The #MajuPemimpinPerempuan campaign was designed to be a grassroots campaign encouraging women to be more courageous in taking action and making decisions

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On the other hand, the MampuBeraniBersikap campaign was aimed towards teenagers who are pressured into early or child marriage, encouraging them to chase their dreams and avoid that fate. We employed content creation and executed digital events as well as managed KoLs to ensure the success of these two campaigns. Each campaign featured different aesthetics with emphasis on the importance of actual human faces that the audience could relate to, empowering them to believe in themselves and the campaigns.

COLLABORATORS

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CONTACT US

Jakarta, Indonesia

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© 2017 by Simpul Group

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