Visual Communication
CLIENT
Mandiri
YEAR
2022
SERVICES
Copywriting
Illustration
Editing
Editorial Design
A calendar fitting of the rabbit zodiac
The calendar work continues with Mandiri, who wanted us to create a Chinese calendar to be distributed to priority and private customers. In creating this calendar, we took into consideration the Chinese Zodiac of the year, which was the rabbit, specifically the water element rabbit.
As a Chinese calendar, this calendar was one that you would rip pages off, and what made it special was that it featured not only the Gregorian calendar and dates but also the Chinese, Javanese, and Islamic calendar and dates. We also created designs for angpao sleeves, boxes, paper bags, and festive cards as part of the project.
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While the calendar was illustration heavy, the calendar for the private customers also featured copy that highlighted financial management, projections, cash flow, diversification of portfolios – all signs of healthy finances. This reflected the rabbit zodiac, which was agile, skillful, and responsible, all features you would want financially.
COLLABORATORS