Book & Publication Making
CLIENT
Museum MACAN
YEAR
2023
SERVICES
Book Publishing
Editing
Book Launching
Book and media consultation and making
Book Distribution
Editorial Design
Crossing the boundaries of art and literature.
Last year Museum MACAN hosted the solo exhibition of artist Agus Suwage, titled “The Theater of Me.” In lieu of publishing a conventional exhibition catalog like any regular museum exhibition, MACAN wanted to publish a book
This book, which we assisted with, invited several established names in the Indonesian literary scene (such as Eka Kurniawan, Laksmi Pamuntjak, and Goenawan Mohamad) to contribute writings inspired by specific works or themes from Suwage’s work.
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In taking this approach, MACAN wanted new, alternative interpretations of Suwage’s work, ones that took a creative writing approach to examining a different medium of art. Beyond editing, designing, and working with MACAN to develop the book, we also participated in planning the launch and the social media promotion for the book to reach a wider audience.We established a certain sophisticated and cool tone of voice that permeated the social media promotional materials.
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