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Visual Communication

CLIENT

Philip Morris

YEAR

2022

SERVICES

Editorial Design

Editing

Copywriting

Philip Morris

A keynote for one the premier festival for ideas

Presentations are important, especially during Ideafest, and especially if you’re a keynote speaker. Ideafest is Indonesia’s biggest festival in the creative industry, celebrating and hosting panels on the latest issues in each subsector.

The keynote speaker is a lofty position, and that year Philip Morris was set to fill in with its President Director.

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During the keynote, the company wanted to focus on its new product, IQOS or I Quit Ordinary Smoking, as it wanted to reduce its negative impact on health. So, we designed and created a presentation that highlighted the product and its potential, keeping it simple with a bit of decor, enough so that the audience would still focus on the substance, the meat of the presentation.

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