Narrative Building
CLIENT
World Resources Institute, CAC
YEAR
2023
SERVICES
Campaigns & Strategy

For a better future with better air quality.
The World Resources Institute is a global nonprofit organization that collaborates with governments, businesses, and other leaders to develop solutions that improve people’s lives and ensure nature can thrive.
It has seven focus areas, some of which are climate and cities. The Clean Air Catalyst is a global partnership that works to accelerate clean air solutions, with a focus on three cities – Indore, India; Nairobi, Kenya; and Jakarta, Indonesia. CAC Jakarta wants to launch a social media presence to raise awareness on the issue and push for solutions.
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To launch these social media channels, mainly Instagram, we conducted a workshop with the team from CAC to establish just what the tone and aim of the accounts would be. Following the workshop, we developed a social media guideline and strategy for them to use, covering everything from the audience personas, the brand personality, all the way to the content pillars and specific content examples.</p>
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