Building Lives, One Kitchen at A Time

Some stories are written through milestones. Others are written through the quiet routines of everyday life.

For forty years, BLANCO and PT Tranindo Sejahtera have grown together by earning trust, nurturing relationships, and believing that thoughtful design can improve the way people live.

From introducing premium German craftsmanship to Indonesia, building the region's first BLANCO monobrand showroom, embracing local designers and homeowners, to shaping new conversations around kitchens, sustainability, and innovation, this book captures a journey defined by consistency rather than speed.

To honor this journey, the book opens across four chapters, each reflecting the depth and diversity of the connections built along the way. Building Bridges, Not Walls looks back to the beginnings, how simple conversations, handshakes, and instinctive decisions laid the foundation for a lasting partnership. Connecting with Purpose explores how relationships with customers, designers, architects, and partners grew into collaborations grounded in shared values rather than transactions alone. Moments of Recalibration examines how the brand and the people behind it learned to move with the times, staying relevant by questioning, adapting, and showing up differently without losing what made them worth staying for. The Future We Build looks ahead with a set of commitments: to the people already in the room, to the designers still in school, and to the homes not yet built in cities still waiting for what forty years of quiet work has made possible.

Because no one builds a forty-year legacy overnight. It is built through countless small moments that eventually become part of people's lives.

This is the story of how one brand quietly found its way into the heart of the Indonesian home, and never left.

Abouth the Author: Orlena Kusnadi

Orlena has spent her career at the intersection of two things most people assume don't belong together: rigorous data and genuine storytelling.

After fifteen years in telecommunications, including a tenure as CTO in a leading global multinational, she made a pivot. Today, as Creative Director at Eurotheum, she leads the creative marketing and growth strategy behind one of Indonesia's most respected portfolios of premium international brands, among them BLANCO, CGS, and Brennenstuhl.

What drives her isn't the brands themselves, but the belief that a well-chosen product in a well-designed space can quietly change the quality of someone's daily life. That conviction—purpose and creativity make better business than either one alone—is what this book is, in the end, about.

A self-described hopeless romantic who reads people as fluently as she reads analytics, Orlena is always looking for the next conversation worth having: with architects, interior designers, and anyone else who believes that the best things we build are built together.

About Eurotheum

The Eurotheum Story: From Individual Brands to a Complete Lifestyle

Since 2008, MMS Group has built dedicated, standalone showrooms for brand they are distributing in Indonesia. Usually, for each brands, we choose locations that fits with them, separately. 

However, as the Indonesian market evolved, we realized that true luxury is not just about a single product—it is about how everything connects. In 2024, we evolved our strategy and launched Eurotheum. We brought our portfolio of premium brands together under one roof. We created a gallery where you can touch the materials, see how the light hits the surfaces, and feel the quality in a real-life setting.

We designed our space as an experience center, offering a trusted place for consultation and a chance for their clients to experience the full scale of these brands.

The brand currently covered by Eurotheum:

BLANCO : German kitchen water place

Brennenstuhl: Top-quality extension sockets and premium electrical solutions.

CGS: Trusted, high-quality kitchen and bathroom products.

Trestone: Advanced solid surfaces

Kabinett: bespoke cabinetry and custom workspace design.

Today, we operate four galleries in Indonesia. To honor our long history and deep commitment to our biggest partner, two of these locations remain exclusive BLANCO showrooms. 

The other two are comprehensive Eurotheum multi-brand galleries. Together, these locations provide a welcoming, supportive space for our retail partners, designers, and project developers to find complete home solutions.

Penerbit:

PT Simpul Aksara Grup

Ukuran buku:

23,7 x 28,7 cm

Jumlah Halaman:

200 halaman

Harga Jual Buku:

Rp850.000