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WORKS

Stories Told With Us

In essays from several figures such as Henry Manampiring, Daniel Mananta, Desi Anwar, Billy Boen, Andra Alodita, Ucita Pohan, and more, GREATMIND collects their stories and helps us see how we can be grateful for the little things. “Failure” on the other hand is a collection of stories on failure from figures such as Widya Saputra, Abimana Aryasatya, Marissa Anita, Baskara Putra, Melissa Karim, and more, helping us find the hope hidden behind defeat.

Greatmind

Greatmind: "Gratitude" and "Failure" Books

When we took on the project, we carefully analyzed the current state of the Instagram page, and discovered that it could benefit from a more unified strategy. We developed a voice for the page, setting rules in place as well as do’s and dont’s to solidify their identity as a brand online. We also established several content pillars to draw from, so that the content was easily identifiable and shareable, organized in such a way that the page would have a strong presence.

IDDC

IDDC: Social Media

What we had in mind when creating the visual branding for the program was that it had to be a brand that was bold, courageous, and impactful – even on first glance. So keeping that in mind, we created a logo that was instantly recognizable and stood out, while being flexible enough to adapt and modify, symbolizing the program’s boldness and investment in change.

ImpactIDN

ImpactIDN: Maximum Visual Impact

With 12 pages of wondrous and fantastical illustrations in addition to a narrative of Edo’s exploration, the calendar reads like a storybook in and of itself, truly offering a story that the audience could sink their teeth into, making the calendar a treasure whose purpose was beyond just counting the days.

Indofood, Journey of Edo

Indofood: A Culinary Journey

So, starting anew, we decided to create a sort of school pack as merchandise, filled with a notebook, stationary, post-its, and other education supporting materials. Some of our artwork from the comic phase made it onto this merchandise, with the theme being very Asian, with many traditional shapes.

Head In The Clouds Festival

Head In The Clouds Festival: Merchandise Collection

Since these were reports written early in the stages of the pandemic, we had to double down on making everything clear and understandable, while also making it visually appealing so that people would be interested in reading on what was a then new and groundbreaking topic and situation to be had. We focused on telling a story, a story with real characters that people could relate to, so that the data and information could be disseminated easily and could be digested in easy chunks.

IDN Media

IDN Media: E-Commerce Analyzed

The campaigns for the 2020 events focused on togetherness, on celebrating difference and coming together regardless – something that was very much important during the early stages of the pandemic. The 2021 campaigns were more explorative, and empowered new avenues of celebration while still remembering the roots of our cuisine. We conveyed all of this through crisp copywriting and magnetic illustrations that could fit in print ads and on social media.

Indofood

Indofood: A Festive Campaign

We were entrusted with the task of designing the key visuals (KV) for the report, along with laying out the entire document and creating visuals for tables, figures, and other elements, including the front and back covers. Our goal was to craft a clean, professional, and visually engaging layout that not only communicated the report’s findings clearly but also reflected IIA’s mission to drive sustainable growth in impact investing. As we worked, we focused on making complex data and insights more accessible, ensuring the design enhanced the narrative and resonated with a diverse audience.

Indonesia Impact Alliance

Indonesia Impact Alliance: Landscape Report Design

For Head In The Clouds, we were asked to develop and design an experience for the Samsung booth. In designing this booth we had to think about the market audience for Head In The Clouds, which was mostly Gen Z. So, we had to convey the cutting edge tech of Samsung in a way that would engage and interest the audience. To do so we created a design that was very organic yet very techy, full of bright interactive art mainly done by Isha Hening, who we proposed for this project.

Head In The Clouds Festival/Samsung

Head in The Clouds Festival: Samsung Booth Experience Design

In this book he wants to share his achievements and his mindset, that even with the grand successes he’s had, nothing came to him like magic. He’s still learning, and will continue to do so. Through this book, Iman shares the various stories he has, the obstacles and refusals he’s faced, and how a continuous-learning mindset has helped him overcome them to reach the position he has today.

Iman Usman

Iman Usman: Masih Belajar Book

A play on the words “feast” and “festival,” the theme espouses culinary merriment, celebrating the culinary tradition of Indonesia as one big year-long celebration that honors and remembers the humble role that Indofood has within said tradition. Adding the word “life” on to that, and it becomes even more joyous a feast-celebration of life itself! To add on to this celebration and make it truly one of a kind, we invited 12 up-and-coming illustrators to contribute to the calendar, crafting imaginative illustrations that paired well with the narrative we were trying to tell.

Indofood, Feastival of Life

Indofood: Counting the Days with Taste

We were attracted to this project for the good it would do, mapping out design trends and helping designers develop. In working on this project, we participated in editing the book and translating it. By editing it, we hoped to mold the book into something that could accurately convey the trends it covers, the world of design that it wants to discover. The translation was also done to help international readers understand with accuracy the information that the book has gathered.

Indonesian Trend Forecasting

Trend Forecast 2018 Book Editing and Translation

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